TRI-ACE to transform world of customized tires in U.S.

New strategy will change how tire dealers capture market share in the Auto Enthusiast world of customization, Light Truck high-rim diameter and Ultra High Performance.

"TRI-ACE Tires will be providing qualifying retail dealers with tools, training and an assessment of their local market through a Dealer Program that can help increase their profit and reduce risk. We are excited about this opportunity to work with TRI-ACE dealers throughout North America." commented Homey Zhang, U.S. General Manager.

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