TRI-ACE Tire USA's Sr. Brand Manager Jack Bidding addressed members of the press attending SEMA 2016, introducing an all new, innovative tread pattern for the Pioneer M/T, and an industry exclusive 26x18 size in the Mark Ma Dakar M/T line. Both new tires were met with great interest!
In attendance were Formula Drift, G1GP, and Drift Challenge Racing Driver Josh Robinson and members of his team, Mavrick Gaunt, SCORE International and Best In The Desert Off Road Racing Driver and representative of Gaunt Motorsports, and Ivan Tampi of Ivan Tampi Customs, Designer of the XIK (pronounced sick) WideBody Kits. All three gentlemen have partnered with TRI-ACE for specialty tires related to their individual areas of expertise. All three also displayed vehicles in the TRI-ACE Booths this year.
Representing TRI-ACE Corporate were US General Manager Homey Zhang, and TRI-ACE Tyre's Candice Wu.
Noted media attendees included Dave Anderson of Tire Business. Anderson asked about an upcoming series planned for Tire Business highlighting the inspirational story of Mark Ma, TRI-ACE Tyre's CEO, titled Mark Who?
Dub Magazine helped usher in the new Pioneer M/T.
The exclusive 26x18 Mark Ma Dakar M/T looks great on a custom American Force Wheel in TRI-ACE Blue! Photographed here with Homey Zhang by Bruce Davis, Special Projects Reporter for Tire Business.
Of course the TRI-ACE Brand Ambassadors Kami Talpa, Laura McCorkle, and Bailey Chapman, shown here with Scott Blair, were on hand to talk with members of the press.